Professor Adrian Kuah assumed the role of Professor of Strategy and Sustainability at James Cook University on January 1, 2024.  With 12 years in the United Kingdom and 18 years in Singapore, he led research, learning & teaching, and managed large projects on environmental sustainability.  Professor Kuah was honored with the JCUA Vice Chancellor Award of Excellence for Innovation and Change in 2021. Renowned for his global expertise, he has also been entrusted as a member of the National Committee for Circularity of Materials in Singapore and leads its Delegation on ISO/TC 323 Circular Economy meetings at the International Organization for Standardization over the last 5 years, showcasing his leadership and commitment to sustainability beyond academia