Latifahaida is an international trade negotiator specialising in the financial sector. She joins the ASEAN Secretariat as Assistant Director responsible for the analysis and monitoring of finance and socioeconomic issues which include sustainability agenda for the ASEAN Economic Community. Prior to this, Latifahaida was a Trade and Commercial Advisor with the British High Commission, Kuala Lumpur; Deputy Director of International Department at the Central Bank of Malaysia; and Assistant Director at the Ministry of International Trade and Industry, Malaysia. 

Latifahaida is a passionate advocate of feminist economics. She graduated with a Bachelor degree in Accounting from Universiti Sains Malaysia and completed her Masters degree (MSc) in Political Economy of Development from the School of Oriental and African Studies (SOAS), London.